2/26/2023 0 Comments One direction 1st video diary![]() ![]() There are also exciting activations happening across Apple Music, that include a competition where fans can win the chance to have their One Direction playlist made into an official one, whilst Amazon Music will be launching a DISCOVER One Direction playlist as part of their campaign and Alexa has been wishing a ‘Happy Birthday’ to the band. Tonight at 7pm a newly enhanced 4k version of the official ‘What Makes You Beautiful’ video will be released on YouTube, and in the days following there will be an enhanced 4k video from each album as well as a live stream of the ‘Where We Are Tour’ DVD on 28th July. To celebrate the day, Spotify have also revealed a One Direction billboard in Times Square, New York. There are also new video canvases for all 89 songs and storylines explaining the writing process for key tracks. In addition, Spotify today launched a newly enhanced ‘This Is One Direction’ playlist that includes a specially created ‘What Makes You Beautiful’ vertical video (the band’s first). The team are currently working to get the site back on line ASAP. The website, hosted at, crashed almost immediately after launch due to incredible fan demand worldwide. It hosts an archive of music videos, images, TV performances, behind the scenes and rarely-seen content, all in one place. ![]() The site takes the form of a timeline through their 5 album eras, charting the history of the group, from The X Factor right up to the start of their hiatus. Earlier today a special ‘10 Years of One Direction’ website launched, an immersive and exciting interactive fan experience. ![]()
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